This new campaign by photographer Terry Richardson for Jimmy Choo x H&M is perfect: it's simple, well executed, and features amazing models (Sasha Pivovarova and Edita Vilkeviciute). Sure the concept isn't mind-blowing and similar things have been done, but this is an example of how selecting a good photographer and talent leads to an awesome campaign.

Talent and photographer selection is paramount. They are like a pair of Aces in Texas Hold'Em. Maybe your budget doesn't exactly match the international levels of H&M, but that doesn't mean you should settle for a face or photographer incapable of delivering your vision.

Make sure your agency or team is investing time to find the right solution.