RED BULL PROJECT X
It's not exactly easy to come up with an original campaign for snowboarding. Ya know - a lot of the time, people get bored and figure a 40 foot tall 720 or 30 stair lipslide will suffice.
However, Red Bull went the extra mile with their campaign "Project X" that they're doing with Shaun White. They've built the Flying Tomato his own secret halfpipe in the middle of the mountains that's accessible only by helicopter. If this doesn't secure Shaun White's bazillionth X Games gold medal, we're not sure what will. Regardless, Red Bull's still made a killer campaign that's guaranteed to turn some heads in the process.
Check out this video for the full scoop or visit www.shaunwhite.com/projectx/ for more details.
However, Red Bull went the extra mile with their campaign "Project X" that they're doing with Shaun White. They've built the Flying Tomato his own secret halfpipe in the middle of the mountains that's accessible only by helicopter. If this doesn't secure Shaun White's bazillionth X Games gold medal, we're not sure what will. Regardless, Red Bull's still made a killer campaign that's guaranteed to turn some heads in the process.
Check out this video for the full scoop or visit www.shaunwhite.com/projectx/ for more details.